Writing Mastery

Ready to Master Your Writing Voice to Attract Your Ideal Audience and Build Your Platform Online?

Learn How to Use a Proven Framework to Make Your Writing Irresistible to Your Ideal Readers

Not Gaining Traction With Your Writing?

Have you ever attempted to publish a blog post and second-guessed yourself?

Maybe you thought, "am I even good enough to be a writer? What's the point?"

Even worse, have you ever gotten over your doubts and published that blog post anyways, only to have no one respond?

Believe me, I've been there more times than I care to admit.

The truth is, when you're writing online, it can be hard to get attention for your work.

When I started writing, I struggled to gain any traction at all.  I even struggled to call myself a writer.

Nothing I read was helpful in the way I wanted it to be, but I followed the advice anyways. Even though I saw these tactics working for everyone else, most of them didn't help me at all.

That's when the doubt crept in and began to sabotage my confidence and my underlying self-belief. And when the doubts arose, I was powerless to stop them.

Even as I shared my work with others and began to gain some traction with my work, I still felt crummy.


You see, my writing success didn't happen overnight. It took years of experience and studying marketing and writing to take shape and form into what it is today.

When my writing success really skyrocketed, a light bulb hit my head.

I knew I had found my "success" as a writer in my own way then. And I want to help you find yours, too.

If you struggle with not knowing your focus, I know how you feel. 

If you struggle to gain traction with your work, this course is for you.

And if you struggle to get anyone to read your work that's not your mom or your best friend, trust me, I was there too.

In fact, Writing Mastery will not only help you find your ideal audience, but also grow your writing platform ten-fold.

6 months ago, I almost gave up on following my writing dreams. I was ready to call it quits when a proverbial meteor came from the sky and stopped me in my tracks (well not really, but you get the picture).

The truth is, being a successful writer online isn't about feigning interest in a trending topic or talking about something that's controversial. Gaining traction with your work involves imbuing real, genuine passion infused into a topic your readers want to learn about in a way only you can resonate with them.

You don't have to be stuck anymore. You don't have to be frustrated and confused. I'm giving you an out, and if you'd like to take it, you're more than welcome to. Or not - the choice is up to you.

So if you want to start gaining confidence in your writing voice and attract your ideal audience, this course is for you. Because without an unshakable self-belief in your core, you'll never find that success as a writer you crave.


If you want to start making real impact with your work and leave a lasting legacy you can be proud of, you're in the right place. Because I'll show you how to do that and more in this 6-week course. 

And if you come along this journey with me, I'll promise you see some amazing results much sooner than you'd think.

Here's What You'll Get With The Course...

  • 6 weeks of live calls with me to help you find clarity on your message, find your audience, and gain traction with your work by unlocking the unique power of your writing voice
  • A private 1:1 session with me to help you reach success within the program and reach your writing goals long after the course is over
  • Access to ongoing email support and a private Facebook group to interact with me and your fellow students with the ability to ask questions as they come up
  • Powerful homework and resources given after live calls to help you take action & get the most out of each week’s material
  • Ability to submit your homework and assignments for review for any feedback as you need it
  • Full access to the course forever and the ability to shape it as it evolves
  • 45-minute live calls with 15-minutes of Q&A after every session - all calls will be in PST & recorded to view after (exact times to be determined)

Here's a Little Peek Inside

Week 1: "Why Your Voice Is Important (And How Keeping it to Yourself is Doing You More Harm Than Good)"

April 3, 2018 [Intro/Overview]

  • Learn a unique approach to gain traction & attention with your work that I've used to gain over 9000 followers on Medium
  • Gain access to powerful strategies to help you break through your writing fears & put them at bay at a moment's notice
  • Realize why keeping your unique voice to yourself is taking away from the power of your message, and begin to step into the power of owning your story and speaking it out into the world to help others
  • Assigned homework to help you identify & capitalize on your strengths to discover your writing 'superpower'

Week 2: "How to Pin-Point Your Message & Get Crystal-Clear on Your "Why" (Stop Being Confused About Your Purpose)"

April 10, 2018

  • Master the secret to building your platform online that most writers don't know
  • Obtain the skills to gain crystal-clear clarity on your message & build your own powerful 'why' that will drive you to create work that shakes your readers to their core
  • Take simple steps to gain crystal-clear clarity on your message & build your powerful "why"
  • Assigned homework to help you pinpoint your message and stop spinning your wheels by clarifying your purpose & mission as a writer

Week 3: "Finding the Intersect Between Your Inner Genius & the Market's Need (What Do People Want & How Can You Provide It For Them?)"

April 17, 2018

  • How to get your reader's attention without using manipulative tactics, writing 'clickbait' headlines, or implementing  the same clichéd writing advice again
  • Stop worrying about buzzwords like 'niche,' 'avatar,' or 'demographics' and use these simple strategies instead
  • Assigned homework to help you research the market, figure out your topic, and tap into the problems & obsessions that are close to your reader's hearts

Week 4: "Creating Irresistible Content Your Ideal Readers Can't Live Without (How to Unlock Your Genius & Thrive In Your Creative Potential)"

April 24, 2018

  • How to find your inner genius & create solution-based content to serve your readers, rather than continually “shooting in the dark” and hoping for the best
  • Learn what people want from you as a writer or author, and how you can provide that exact thing from them (even if you don't have an established audience right now)
  • Assigned homework to help you identify and fill in the gaps that are missing in the market & make a splash with your work (even if you feel like you never have anything interesting to say)

Week 5: "The Completely Ethical 'Trick' You Must Learn to Attract Your Readers & Get Their Attention With Your Work"

May 1, 2018

  • The simple "trick" to making work that matters & gaining traction with your message (it's much easier than you think)
  • How to find your tribe & be unforgettable by infusing your unique, powerful voice to make great art your readers adore and love
  • Assigned homework to help you create irresistible work that your readers can't help but rave about

​Week 6: "How to Continually Spread Your Message & Gain Traction With Your Work"

May 8, 2018 [Conclusion & Final Wrap-Up]

  • Wrapping it all up: how to use what you've learned to build a platform and a message that touches the hearts of your readers & stands the test of time
  • How to implement a proven framework to help you iron out your ideas & make your book, blog post, or article practically write itself
  • Assigned homework to help you find your tribe & be unforgettable by infusing your unique, powerful voice to make great art your readers will constantly marvel at (plus next steps with the course going forward)

Resources & Additional Bonuses

  • Get access to a simple and effective exercise I use to set powerful goals, which will help you get more from the course & your writing career
  • Downloadable visualization I use to ground myself from stress, worry and anxiety  
  • Bonus worksheet on blogging, including how to write a great blog post with an enticing headline, a compelling introduction and conclusion, and a clear promised outcome with a compelling call-to-action for your readers
  • Themed challenges, exercises and prompts within the Facebook group to help you network and connect with other motivated writers throughout the course

Is This Course For me?

This Course Is For You, If...

  • check
    You're a beginning writer starting from scratch with no clue where to begin
  • check
    You've been writing for a while but you've struggled to make the impact you truly want to make
  • check
    You're frustrated with all of the cliche writing advice out there, and you're ready to do something different to make this whole writing thing work for you
  • check
    You've tried a bunch of different strategies that haven't really worked; and when you do try them, it only feels like you're selling little parts of yourself
  • check
    You feel ready to give up on your writing and just call it quits today
  • check
    You don't want 2018 to be "more of the same for your writing" and you're fully committed to investing in your writing and making a change
  • check
    You don't think your writing is valuable and you have no clue what to talk about or how this is ever going to work

This Course Is NOT For You, If...

  • You're not willing to put in the work to do the homework, attend the calls every week, and commit to the program 100% (even in the midst of your busy life)
  • You're not ready to put your writing first or at the top of your priorities, and are willing to let 2018 be another year you could have been the writer you know you can become
  • You're an established expert with a large audience with your writing (over 2000 email subscribers and with thousands of followers on your personal blog)
  • You're not willing to make any sort of change when it comes your life to benefit your writing or your mindset as an author or writer
  • You're not willing to take and implement any feedback to apply in your life and grow
  • You're not ready to keep an open mind and engage with the material as it comes
  • You're content to allow 2018 to be more of the same for your writing, your life & your dreams...

You Don't Need to Struggle to Get Your Voice Heard Anymore

Learn how to write books, articles, and content that people will love before you even write it, and get your foundations ironed down to propel your writing forward today. I'm only accepting 20 students into this course though, so if you want in you'll have to act FAST.


Private 1:1 Call

Before the class begins, you'll have access to a 1:1 30-minute call with me to help you achieve your goals & get the best results you can from this program.


6-Weeks of Live Calls

In just 6 weeks, you will come out of the program with clarity, focus, and an unstoppable drive to start getting the worth you deserve from your writing. All calls will be recorded in case you can't make it live.


Access to Ongoing Support

You'll have access to me and your peers in our private Facebook Group, as well as continuous support from me through email to answer any questions you may have throughout. 

This Course Starts In:


What Writers like you Are Saying

When I first struck upon your Bulletproof Writers Facebook Page, I was so relieved! Your book, “Bulletproof Writers’ Handbook – A Proven Guide to Conquer the Blank Page Forever” has been a HUGE help for me.

Writers like myself have gathered some awesome tips and encouragement, that’s the best part. We all felt so important in our chipping in with our thoughts with you. I felt, at least there was one writer out there in the world who had the time to listen and offer feedback. 

Balaka Ghosal

Ghostwriter and Blogger

Are you a writer who has tried everything to get attention for your work, but still struggle to get people to read it, share it, and respond to it? Blake Powell knows how you feel. I found him on Medium.com and noticed he had massive success there. He knows the exact steps you can take right now to get the attention your work deserves!

Frank McKinley

Author, Blogger, and Entrepreneur

100% commitment to you & Your Writing Dreams

Here at Bulletproof Writers we believe our products will transform your writing career more than you ever thought possible. We're so sure of this that we offer a full-course guarantee.

What does that mean?

Well, simply put, if you are not happy with the course content before the 6 weeks are over or you don't feel it is for you in any way, simply email us to get the entire cost of the course refunded - no questions asked!

So... WHAT Does it Cost?

So, after all of this, you're probably wondering "okay this course sounds great, but what does it cost?"

Well, when I release it later in 2018, the full course next year will cost at least $497...

If not more. I haven't fully decided yet.

But access to this course now, as is, will be at a discounted price of $347.

That gives you access to more personalized sessions with me, including our 1:1 call together, through email, and in our private Facebook group as well as the Q&A within the weekly lessons themselves. Not to mention the ability to shape and access the course as it develops into a more comprehensive program itself.

The only thing I ask for in exchange is a testimonial if you find the program helpful to you after the 6 weeks of the course end.

The amount of information out there available to us at our fingertips can be overwhelming, but I've made the material in here as concise and powerful as possible. I know the course will be hugely beneficial to you as a beginning writer struggling to get their name out there, or a more established one that's frustrated with the lack of results you've gotten in your writing career.

With Writing Mastery, you'll get access to a powerful 6 week program that's focused on helping YOU build the foundations you'll need to gain clarity on your writing and start attracting the audience you want to read your work by unlocking the power of your unique writing voice today.

But I can't force you to join. In the end, that choice is up to you. I only hope you'll choose what's best for you and your writing, even if that means not joining this course now.

Don't deny yourself the power to choose this course if it sounds like a good fit for you. I know you won't regret it if you do.

Whatever you decide, you need to do it fast, because I'm only accepting 20 new students into the program now. And once those spots fill up, the doors will be closing on this opportunity forever.

So don't wait. It's time to choose yourself and the power you hold as a writer, rather than ignoring your talents once more.

If you're still having trouble deciding on whether or not to join the program, here's what some of our students said:

"Blake has a way of explaining things that make you feel comforted through out the learning process. He is clear on delivering what to expect from the class before hand, which encourages you to put in the effort before coming into the Zoom conference."

"After going through the course, I've realized that some of the kid gloves I've been wearing because I didn't want to scare my readers off are completely unnecessary - and now I can focus my writing WAY more tightly. This process feels revolutionary and I am AMPED. I feel much stronger now, like a horse released at the races."

"I really enjoyed learning the basics in a setting that felt comfortable, so I can unveil whats holding me back with writing."

"I now feel more confident in my ability to write and once I found my authentic voice others will want to read what I write."

Frequently Asked Questions

Is This for Fiction Authors as Well as Bloggers?

Yes. Well, it's for any writer really who wants to gain traction with their writing. Although my expertise is primarily in blogging and non-fiction, the techniques and strategies I teach will be applicable to you if you're looking to find an audience and build a platform with your work. We've had fiction writers previously go through this course and they've experienced breakthrough results in their writing and how they can find and talk to their ideal audience through blogging, as well as in their books, products, and services.

I Already Have a Fairly Established Platform. Should I Join This?

The answer is this: it depends. If you've been struggling to build your audience and make a connection with your readers, you'll find this course super-helpful as it will help you gain clarity about your ideal reader and the target market for your work. But it's probably not a good fit if you're an established expert in your niche and already have a substantial following online (say over 1000 email subscribers and thousands of followers for your blog), although it may be a good fit if you're struggling to maintain your motivation and aren't writing about things that interest you on a personal level.

I Just Don't Have Time For This Right Now. How Much of a Commitment is the Program?

I know, I get it. It's the start of the year and life is busy. If you'd like to join, here's the commitment I need from you: every week, we will do a 45-minute call with 15-minutes of Q&A at the end. There will also be an assigned piece of homework after each lesson to help you discern and apply the lesson taught that week.

In many cases, our students have found the homework to be the most valuable part of the course. Although you don't have to do the homework, the effort you put into the program will directly effect the results you receive back out. However, I cannot do the work for you.

In total, the program will require 2-3 hours a week from you. If you can't commit to that, you shouldn't join.

I'd Love to Join This, But I Just Can't Afford It.

Unfortunately, I can't let everybody into this course. I'd love to, but I can't. However, if you still feel comfortable paying $347 in total, we can discuss a payment plan option if that would work better for you. Send me an email at blake@bulletproofwriters.com. I'd love to help you make a decision on this now.

Because This Is a Beta Course, Will the Content Still Be Relevant And Valuable to Me?

Although this is a private beta course, I've designed the calls and material to be as simple and effective for you as possible, so you can get the most results possible in your writing. Simply put, if you put in the work, you'll guarantee that your writing career will be catapulted forward for 2018.

What If I Can't Attend the Calls Live?

Hey, that's okay. Each call will be recorded and posted shortly after the call times so you can view them later if you can't make it. And don't worry, you'll have access to the recordings as well as the other course material forever, no matter what. Not withstanding a future zombie apocalypse of course ;)


Still Not Convinced? Here's What Students Are Saying

Susan Cave 

 Writer & Virtual Assistant


Blake provided a guided, well structured, short and comprehensive writing course supported with homework exercises which gave me an understanding of how to identify my audience, consider my USP, begin to find my voice and most importantly the confidence to know that I have a story/communication to convey that my target audience will want to hear and continue to listen to.

I recommend Blake Powell’s Writing Mastery course. Thank you Blake.

Catherine Kearney

 Writer, Artist & Photographer 


I loved taking this course. It put me in a place with people on a similar path, and gave me a sense of community. Writing Mastery was something I looked forward to each time we had class. Blake prepares you well ahead of time on the topics he covers, which was helpful for me. I was able to apply what I was learning at my own pace, and can look back on the course material if I missed something along the way. Very thankful for this course it was exactly what I was looking for.

Teresa Colon

Writer & Blogger

Founder of Wounded Birds Ministry


Blake has a great understanding of how to understand and define an audience. I learned that I had an opportunity to tighten my focus and deliver more value to my audience. He also accelerated my understanding of what that group really needs and how I can deliver the message in a way they can receive it. Tremendously helpful!

 Hazel Dahl Behrens 

 Writer & Blogger 



Writing Mastery made a home run with me from the beginning. The homework after Lesson 3 knocked the ball out of the park. This lesson alone gave me the value I paid for the course. Blake Powell’s level of research and his recommended examples put me far ahead of where I started.

This Course Starts In:


© 2018 Bulletproof Writers. All rights reserved

Privacy Policy  I  Disclaimer