You Don’t Have to Be Prolific to Accomplish Your Blogging Dreams
“It might take a day, it might take a year. But what’s meant to be will always find its way.”
You’ve heard it all before, right?
That if you want to be recognized as a writer worth reading these days, you need to be prolific and put your writing everywhere to be seen?
Or that you need to publish every day to ‘make it’ in the online world?
Or worse, that you must be prolific to be a great artist and thrive?
Well, none of this is true.
When it comes to your creative career, nothing is as black and white as any of this advice. Because you don’t need to be everywhere to be seen with your work. You don’t need to publish every day. In fact, when you’re starting out as a writer, less is more.
Let me explain.
Why Reaching Fewer Readers is How to Create Great Work Today
We like to say that writers should publish every day to be seen. In fact, it’s mentioned so much that it’s almost become common knowledge to any budding writer online.
While it’s true that if you put your stuff everywhere more people will see it, the reality of the situation is you don’t need to be seen by more people to be recognized for the worth you bring to the creative world.
Instead, all you need to do to get your work read is strive to be seen by the people who matter. And those people are much harder to come by.
Not all of your readers are equal — in fact, they never will be. Each one of them is unique in their own way.
You may ask, well what readers matter then?
Well, I’ll give you a hint. The ones who matter are the ones who actually engage and resonate with your stuff and put your advice into action. These are your ideal readers because they are the ones who will come back and engage with your work time and time again. Everybody else is just a bystander coming to stare at your work without actually caring about it at all.
When it comes to your ideal readers, you can only ignore them at your own peril. If you mistreat them in any way, you cannot be surprised when they pick up and leave and stop reading your content at all.
Think of it this way: everyone other than your ideal readers are simply passersby. They are bystanders to your vision and your message and your tribe. And all they want is whatever they feel like reading at any given moment.
You weren’t put here to serve all the people in this world. You weren’t even put here to serve all your readers at any given moment. The only reason you were put here is to build a small tribe of people with a message that matters.
So serve your tribe by creating less with more impact. If you can do that, you escape the trap of being prolific and churning out content just because it’s what everyone else is doing in the race to being creatively exhausted and travelling nowhere at all.
How We’ve Been Lied to By Other Writers to be ‘Prolific’
The fact that you need to be prolific to be seen as a writer who’s worth anything is a total lie.
Even worse is the belief that if you’re not posting everywhere and with enough frequency, you’re not doing enough to be seen.
So then, you might ask, if being prolific is not a worthy goal to attain then what is left for us to achieve? What should we strive to attain instead?
I’m not saying you don’t need to post online and share your thoughts to succeed. You have to practice in public to succeed as a writer today. Still, there’s a fine line to be attained between being ‘prolific’ and posting every day because it’s what’s hot right now and only posting when you have something to say that is worth your reader’s time.Click & Tweet! You should strive to never waste your reader’s time and trying to be prolific aims to do just that
Instead of striving to be prolific, strive to be a great artist and build an awe-inspiring body of work. Only then will you make the impact you want to make and touch the readers only you can reach with your words. Only then will you move away from producing more output to making a truly deep impact on the world around you.
Don’t Rate Your Creativity By Your Productivity
Lately, I was stressing out about not being prolific enough, and when I reached out to a friend, he said this:
“Blake, the quality of your life is not dependent on the quality of your productivity.”
I’ll say that again. The quality of your life is not reduced by the quality of your productivity.
Rather, the quality of your life is dependent on the fruits of your labour.
Recently, I saw this come true in my own life when after using Instafreebie for so long to promote my ebook and grow my list, they offered to feature my book on the front page for a week. And when they emailed out my book to their readers, my list grew exponentially.
Over the course of 2 days, my email list grew from 1000 to 1500 followers. And it had taken me over a year and a half to get from 0 to 1000.
I’m not saying you don’t have to put in tremendous amounts of work to see your greatness come to fruition. I’m not saying you don’t have to embrace the grit to build your legacy. I’m not saying you don’t have to be persistent to be paid for your work.
All I’m saying is that you need to stick to your guns and listen to your intuition and stop worrying about what you read on some article on the internet to determine where you will go because only you can determine the path of your journey in the end.
So trust in yourself. Follow your voice. Do what makes sense and trust in the rest. Believe the process will take you where you need to go if you put in the work you need to succeed.
Because in the end, no matter what happens, if your hard work serves someone then it’ll all be worth it in the end.
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It’s Not a Question Of Being Prolific Anymore
Please, stop worrying about being prolific. Stop worrying about creating every single day of your life. Instead, revel in your gifts and be free. Step into your potential and be free.
Your hard work will pay off in the end. It might not look exactly like you dream it to be, but your dreams will come into fruition if you choose them to be.
Instead of pledging to publish every day, pledge to write every day. Instead of pledging to be seen by more, pledge to be seen by less. Instead of seeking to grow your fame, pledge to make a true impact and leave people shaken by your words. Because if you can make that switch in your life, you’ll find your readers will be deeply affected by your words.
You do not need to be prolific to find success with your words. You just need to commit yourself to creating your specific value in the world and allow others to join in on it too.
You are not a product of the quantity of your output, but the quality of the value you put out into the world around you.
So let’s stop buying into this lie that you must be prolific to succeed and realize that all you need to do to be successful in your craft is to create work that matters instead. And let’s start buying into the fact that the quality of your work is not dependent on how much you produce, but on how deep your words shake your reader’s core.
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